Last week I once again had the pleasure of speaking at the Uptime Instituteâ€™s Symposium.Â As one of the premiere events in the Data Center industry it is definitely one of those conferences that is a must attend to get a view into whatâ€™s new, whatâ€™s changing, and where we are going as an industry.Â Having attended the event numerous times in the past, this year I set out on my adventure with a slightly different agenda.
Oh sure I would definitely attend the various sessions on technology, process, and approach.Â But this time I was also going with the intent to listen equally to the presenters as well as the scuttlebutt, side conversations, and hushed whispers of the attendees.Â Â Think of it as a cultural experiment in being a professional busy body.Â As I wove my way around from session to session I was growing increasingly anxious that while the topics were of great quality, and discussed much needed areas of improvement in our technology sector â€“ most of them were issues we have covered, talked about and have been dealing with as an industry for many years.Â Â In fact I was hard pressed to find anything of real significance in the new category.Â Â These thoughts were mirrored in those side conversations and hushed whispers I heard around the various rooms as well.
One of the new features of Symposium is that the 451 Group has opted to expand the scope of the event to be more far reaching covering all aspects of the issues facing our industry.Â Â It has brought in speakers from Tier 1 Research and other groups that have added an incredible depth to the conference.Â Â Â With that depth came some really good data.Â Â In many respects the data reflected (in my interpretation) that while technology and processes are improving in small pockets, our industry ranges from stagnant to largely slow to act.Â Despite mountains of data showing energy efficiency benefits, resulting cost benefits, and the like we just are not moving the proverbial ball down the field.
In a purely unscientific poll I was astounded to find out that some of the most popular sessions were directly related to those folks who have actually done something.Â Those that took the new technologies (or old technologies) and put them into practice were roundly more interesting than more generic technology conversations.Â Â Giving very specific attention to detail on the how they accomplished the tasks at hand, what they learned, what they would do differently.Â Â Most of these â€œfavoritesâ€ were not necessarily in those topics of â€œbleeding edgeâ€ thought leadership but specifically the implementation of technologies and approaches we have talked about the event for many years.Â Â If I am honest, one of those sessions that surprised me the most was our own.Â Â AOL had the honor of winning an IT Innovation Award from Uptime and as a result the teams responsible for driving our cloud and virtualization platforms were allowed to give a talk about what we did, what the impact was and how it all worked out.Â Â I was surprised because I was not sure how many people would come to this side session and listen to presentation or find the presentation relevant.Â Of course I thought it was relevant (We were after all going to get a nifty plaque for the achievement) but to my surprise the room was packed full, ran out of chairs, and had numerous people standing for the presentation.Â Â During the talk we had a good interaction of questions from the audience and after the talk we were inundated with people coming up to specifically dig into more details.Â We had many comments around the usefulness of the talk because we were giving real life experiences in making the kinds of changes that we as an industry have been talking about for years.Â Our talk and adaption of technology even got a little conversation in some of the Industry press such as Data Center Dynamics.
Another session that got incredible reviews was the presentation by Andrew Stokes of Deutsche Bank who guided the audience through their adoption of 100% free air cooled data center in the middle of New York City.Â Again, the technology here was not new (I had built large scale facilities using this in 2007) â€“ but it was the fact that Andrew and the folks at Deutsche Bank actually went out and did something.Â Â Not someone from those building large-scale cloud facilities, not some new experimental type of server infrastructure.Â Someone who used this technology servicing IT equipment that everyone uses, in a fairly standard facility who actually went ahead and did something Innovative.Â They put into practice something that others have not. Backed back facts, and data, and real life experiences the presentation went off incredibly and was roundly applauded by those I spoke with as one of the most eye-opening presentations of the event.
By listening the audiences, the hallway conversations, and the multitude of networking opportunities throughout the event a pattern started to emerge,Â a pattern that reinforced the belief that I was already coming to in my mind.Â Â Despite a myriad of talk on very cool technology, application, and evolving thought leadership innovations â€“ the most popular and most impactful sessions seemed to center on those folks who actually did something, not with the new bleeding edge technologies, but utilizing those recurring themes that have carried from Symposium to Symposium over the years.Â Â Air Side economization?Â Not new.Â Â Someone (outside Google, Microsoft, Yahoo, etc) doing it?Â Very New-Very Exciting.Â It was what I am calling the Innovation of ACTION.Â Actually doing those things we have talked about for so long.
While this Innovation of Action had really gotten many people buzzing at the conference there was still a healthy population of people who were downplaying those technologies.Â Downplaying their own ability to do those things.Â Â Â Re-stating the perennial dogmatic chant that these types of things (essentially any new ideas post 2001 in my mind) would never work for their companies.
This got me thinking (and a little upset) about our industry.Â If you listen to those general complaints, and combine it with the data that we have been mostly stagnant in adopting these new technologies â€“ we really only have ourselves to blame.Â Â There is a pervasive defeatist attitude amongst a large population of our industry who view anything new with suspicion, or surround it with the fear that it will ultimately take their jobs away.Â Even when the technologies or â€œnew thingsâ€ arenâ€™t even very new any more.Â This phenomenon is clearly visible in any conversation around â€˜The Cloudâ€™ and its impact on our industry.Â Â Â The data center professional should be front and center on any conversation on this topic but more often than not self-selects out of the conversation because they view it more as an application thing, or more IT than data center thing.Â Â Which is of course complete bunk.Â Â Listening to those in attendance complain that the â€˜Cloudâ€™ is going to take their jobs away, or that only big companies like Google , Amazon, Rackspace, orÂ Microsoft would ever need them in the future were driving me mad.Â Â As my keynote at Uptime was to be centered around a Cloud survival guide â€“ I had to change my presentation to account for what I was hearing at the conference.
In my talk I tried to focus on what I felt to be emerging camps at the conference.Â Â Â To the first, I placed a slide prominently featuring Eeyore (from Winnie the Pooh fame) and captured many of the quotes I had heard at the conference referring to how the Cloud, and new technologies were something to be mistrusted rather than an opportunity to help drive the conversation.Â Â Â Â I then stated that we as an industry were an industry of donkeys.Â That fact seems to be backed up by data.Â Â I have to admit, I was a bit nervous calling a room full of perhaps the most dedicated professionals in our industry a bunch of donkeys â€“ but I always call it like I see it.
I contrasted this with those willing to evolve their thought forward, embrace that Innovation of Action by highlighting the Cloud example of Netflix.Â Â When Netflix moved heavily into the cloud they clearly wanted to evolve past the normal IT environment and build real resiliency into their product.Â Â They did so by creating a rogue process (on purpose) call the Chaos Monkey which randomly shut down processes and wreaked havoc in their environment.Â Â At first the Chaos Monkey was painful, but as they architected around those impacts their environments got stronger.Â Â This was no ordinary IT environment.Â This was something similar, but new.Â The Chaos Monkey creates Action, results in Action and on the whole moves the ball forward.
Interestingly after my talk I literally have dozens of people come up and admit they had been donkeys and offered to reconnect next year to demonstrate what they had done to evolve their operations.
My challenge to the audience at Uptime, and ultimately my challenge to you the industry is to stop being donkeys.Â Â Lets embrace the Innovation of Action and evolve into our own versions of Chaos Monkeys.Â Â Â Lets do more to put the technologies and approaches we have talked about for so long into action.Â Â Â Next Year at Uptime (and across a host of other conferences) lets highlight those things that we are doing.Â Lets put our Chaos Monkeys on display.
As you contemplate your own job â€“ whether IT or Data Center professionalâ€¦.Are you a Donkey or Chaos Monkey?